VW PASSAT - THE MIDLIFE CRISIS RETREAT
No middle aged man can appreciate the refined VW Passat without purging his midlife crisis urges first. We all know that. This campaign comprised of a website, viral film, online test, interactive rich media ads, the lot. All done with as little taste as possible.
The website was modelled on the tackiest self help sites we could find. Unfortunately it’s not live any more but this should give you a taster. (Click images to enlarge)
RICH MEDIA ONLINE ADS
These are video walk throughs of how the ads worked.
This ad allowed you to personailse the viral film to your own name.
D&AD – In book (Digital)
IAB Creative Showcase Grand Prix (Digital)
Creative Circle – In book (Best Digital Campaign)
Eurobest - Gold (Best Interactive Campaign)
Epica - Silver (Best Interactive Campaign)
Microsoft Digital Awards – Silver (Best Digital Campaign)
IAB Campaign of the month
Revolution campaign of the month