VW PASSAT - THE MIDLIFE CRISIS RETREAT
No middle aged man can appreciate the refined VW Passat without purging his midlife crisis urges first. This campaign included a website, viral film, online test and rich media ads. All done with as little taste as possible.
VIRAL FILM
WEBSITE
The website was modelled on the tackiest self help sites we could find. Unfortunately it’s not live any more but this should give you a taster. (Click images to enlarge)
RICH MEDIA ONLINE ADS
These are video walk throughs of how the ads worked.
This ad allowed you to personailse the viral film to your own name.